Brazilian Entrepreneurship in the Spotlight: Inspiring Success Stories


Brazil is a country that has always been marked by great entrepreneurial spirit. The diversity of the Brazilian culture and economy makes it a fertile ground for the emergence of innovative business ideas.

Success Stories

One of the most remarkable Brazilian success stories is Natura Cosmetics, which was founded in 1969 by Luiz Seabra and two partners. Today, Natura is one of the largest beauty and cosmetics companies in Brazil and is also present in other Latin American countries, France, and the United States. Azul Airlines is another great example of Brazilian entrepreneurship. The company was founded by David Neeleman in 2008 and quickly became one of the leading airlines in the country. Today, Azul Airlines is also present in Portugal and the United States. 99, a transportation company founded by Paulo Veras, Renato Freitas, and Ariel Lambrecht, is another success story in Brazilian entrepreneurship. The company offers transportation services through a mobile app and was acquired by Chinese company Didi Chuxing in 2018.


Despite the great entrepreneurial spirit and success stories, Brazil still faces many challenges for those who wish to undertake. High bureaucracy, complex tax system and lack of access to credit are the main difficulties faced by entrepreneurs in the country.


Brazil has a great potential for entrepreneurship and innovation. Despite the challenges faced by Brazilian entrepreneurs, the success stories of companies like Natura, Azul Airlines, and 99 show that it is possible to be successful in Brazil. With the development of technologies and new business models, there has never been a better time to be an entrepreneur in the country.